SpringBoard’s database is designed to be your marketing knowledge center, a single repository for all of your customer, prospect and marketing data.

The marketing knowledge center enables a comprehensive view of your customers:
       ›› Customer profile information
       ›› Marketing and promotion history
       ›› Transactional data
       ›› Customer preferences
       ›› Value-based scores

The SpringBoard Marketing Database is custom-configured to meet your business needs. Marketing data is structured to align with your campaign and reporting requirements.